Which I don't even think is historically accurate, is it? He's adopting the urban dictionary, alt.definition of twee, compared to what I'd always understood it to be. Twee is lots of flowers and lace and precious things and cutesy and busy and, again, floral. I've not heard twee used on the kind of thing described here: the calculated indie cues that say "this movie is DEEP, so get ready." For a time, the mere presence of Zach Braff could indicate such, bless him. But lord knows I hate the hipper-than-thou image that so many people spend hours of their day to create. American Apparel shoppers, I'm lookin' at you.
My mom's used the term twee - so that kills the usage here. Only other person I've heard use it lately - a Brit friend. Because they are just better with language. Precise. Nearly German, but using a typically-English restrained and minimal vocabulary.
If this new notion of twee takes over, it will itself be the twee-ing of twee and therefore something I'll have to hate.