So Ask.com is making a push to grab some of Google's market share with a major ad campaign describing its unique features - like previews of pages before you navigate to them (for people just too lazy to reach for the Back button).
So what's the problem?
In one ad, their PR firm uses the tried and true rule that Americans Love Monkeys - or apes or any primates, that is. Some research scientist holds an orangutan while getting a demonstration of Ask's new "tools." The message: tools are good. If we don't use tools, we would be uncivilized. Animal-like. Tools separate us from that orangutan, which of course, har har, speaks up to emphasize the point. Talking primates - we love those even more!
Unfortunately, as a simple Ask.com search confirms, orangutans do use tools, like many of our primate cousins. Sticks pull insects out of hiding places. Leaves serve a variety of functions. Primates (and many other animals) use tools all the time.
So, Ask.com, your ads do little to make me want to trust your site, since even you don't fact check your ads. They do make me feel bad for biologists, zoologists, and anthropologists who must weep for the lack of interest in animals and fun facts.
Nitpicking? Sure. But random facts are my passion, advertising a hobby, and when I have a chance to link the two, well, I will.