You may have noticed that George Bush has a heck of a time avoiding the word heck in his speeches. Brownie doing a heck of a good job? Yeah, you know the drill.
A Rutgers professor of media an politics and a specialist in political language says it's a way to be a common person "and it may be who he is."
Sounds about right.
Also sounds pretty sad. How decidedly American - specifically Western American - to be proud of being ill-spoken, plain, and only sufficiently educated. I hope in my upcoming travels to investigate whether other countries have such an aversion to displays of intelligence.
And by the way, "specialist in political language?" Is that a job? Can I have it? Of course, I studied under one of those, I suppose, though I don't know if he's been labeled as such. Handy knowledge base for sure. Here, buy his book and you can know more about political language as well.