A recent study shows most people don't know that online prices can vary by shopper as 'net sellers reward loyal shoppers and punish bargain hunters by revealing different deals to different demos.
Okay, I'll admit it, I never even thought about a site selectively showing me prices based on my shopping history. In fact, I'd love more examples in this article about which on-line sellers employ such tactics.
The survey, naturally, is littered with questions on how "right" or "wrong" the practice is. Kinda turns the free-market concept on its ear, right? (I'm certainly not an econ gal, so you econ types, set me straight.) How can the market adjust to the going rate if the consumer doesn't exactly know what that rate is?
Basically, I figure everything I buy is worth only a third of what I'm likely to pay for it. Why do most of us bee-line for the sale rack? Whether the item I want will make it to the sale rack is a gamble - so sometimes, I just fork it over. I assume someone will get it cheaper, though.