FreewayBlogger.com says, rightly, "when you put a sign on the freeway, people will read it until someone takes it down."
Check out the site of pix from various freeways - one highlight reads, "Real Soldiers are Dying in their Hummers/So you can play soldier in yours/10 miles per gallon, 2 soldiers per day." Or from the very black humor department - "32,000 Dead and I'm still paying $2.29 for unleaded."
Sheesh, if only it were just $2.29.
Is it callous humor? Yes, but remember, commuters live by a different code anyway. Remember the Bay Bridge jumper? When all the motorists started shouting "Jump!" when the tortured soul was holding up traffic.
FreewayBlogger.com says it's "dedicated to free speech and guerilla artists everywhere." I agree with their messages and I don't find freeway signs too problematic (though my inner former trans staffer worries about fender benders caused by motorists reading and not driving. not too much worry though).
From their manifesto: "Before the internet, before television and radio, photography or even the invention of the printing press, there was the sign. Five hundred, one thousand, even three thousand years ago, if you wanted to get your message out, you made a sign. " Damn if they aren't right.
And why does he do this?
1) It's my right. Free Speech by individuals, particularly of a political nature, is what keeps democracy alive. I have just as much a right to put my signs on the freeway as Clear Channel does to build billboards. It's not Free Speech if you have to pay for it.
2) It's my responsibility. As a citizen of the United States of America, it's my duty to defend my country against all enemies, foreign and domestic. I do this because I love my country and the principles of freedom, fairness and equality it was founded on. I do this because I support our troops and do not want to see their lives wasted in a war built on lies. I do this, simply put, because I am all those things that the Limbaughs, Coulters, Hannitys and O'Reillys in this world say that I'm not: a Patriotic American.
3) It's my pleasure. Don't let the simplicity of the concept fool you: Freewayblogging is a lot more than just randomly sticking signs on the freeway. Pursued to its maximum effect, freewayblogging combines the arts and sciences of rhetoric, painting, engineering, psychology, physics and sneakiness. I encourage everyone, whatever their political bent, to try it. Unless, of course, you have nothing to say.
I like number 2 especially.