Read this: Campaign Ads Are Under Fire for Inaccuracy.
The degree to which the advertisements push the facts, or go beyond them, varies by commercial. While Mr. Bush's campaign has been singled out as going particularly far with some of its claims, Mr. Kerry's campaign has also been criticized as frequently going beyond the bounds of truth. . . .
"Even people who don't think there is much information in these ads and say they don't learn anything from them tell us they believe factoids they could only have gotten from these ads, and they're wrong," said Brooks Jackson, director of Factcheck.org, an Annenberg Public Policy Center Web site that vets political advertisements for accuracy. "It's beyond subliminal — it's something else I haven't come up with a name for."